I opened Caustic Threads before I started listing items, but I know that I started listing items April 15th of 2010. I wish I could say I had ambitious-or really any- goals for caustic threads when I started listing items, but I didn't. I didn't even open it with the expectation that Caustic Threads would primarily be a TShirt store, but rather a sewn clothing store, because as you may know I am also a fashion designer and Caustic Threads was intended to be my indie design label since I made the best decision of my life and decided to be a stay at home mom instead. The problem with having a store of all intricate designs that I have to sew to measurements is that while I LOVE designing, and can sew well, i don't love sewing the same thing over and over, especially if it is complicated.
I had been interested in screen printing for a long time and decided early 2010 to invest in a screen-printing set-up- the initial costs for my business were very low and I am still happy with it. I started out buying overstock shirts and then as I made more I was able to invest my earnings into made to order shirts, which is when my sales really started to take off.
Early January I finally set my first sales goal for caustic threads. I wanted to make 1000 sales by April 15, 2011. I didn't quite make it but now it is April 19th and I am at 997 sales! It is so close I feel like I reached my goal anyway! I am so thrilled that Caustic Threads has been so successful, and I love designing the art for my shirts as well as dying and printing them!
So cheers! To goals, and reaching them... or at least getting REALLY close.
Here are some of my newest items at http://www.etsy.com/shop/CausticThreads
Good luck with all of your goals!